For Malibu Boats, we developed two e-commerce experiences that allow people to design the wake boat of their dreams. Visit the Malibu Axis site and customize your favourite model to see it in real-time 3D. You can even select a time-of-day to literally see your boat in a different light. To discover Malibu’s water-manipulation technologies, you can take a 3D-animated tour and learn how these help you to control the size and shapes of the wakes. With animations as streamlined as the boats themselves, the sites speak to all web (and wake) surfers.